Keyword Rich Domain Names for SEO
Friday, May 28th, 2010You probably have heard of the term SEO. If not, it’s basically search engine optimization. Many people have discovered the benefits of keyword rich domain for ranking on the search engines. Forget about using dash in the domain because it will do more harm than good for your business in the long run.
The benefit of having a keyword rich domain is that you will be able to rank well quickly in not so competitive niches or keywords. This will give you almost instant traffic to your website. Chances are though, if the keyword phrase is popular then the domain name is probably already taken. If that’s the case you can try adding an extra word after or before that; or you can change the order of the words. Sometimes you will get many different combinations of keyword phrases that attracts a lot of the searches. In that case, you have to pick one that’s closest to your business or website content.
High number of searches doesn’t always mean the best. The shorter the keyword phrase, the higher the number of searches is, but you need to assess your own business and content to see if that keyword phrase is actually targeted to your service or product. Keywords that are used by buyers are usually in two to five words, sometimes longer, and these are the ones you want to target. If you are serious about using SEO to attract customers then you should do proper keyword research and test a couple with pay-per-click before actually buying a domain name with the keywords in it.
You need to put your thinking cap on if you’re in a extremely competitive market like website design. Most of the keyword rich domain names are probably already taken, therefore you will need use some other words like best, red, clear…etc along with the keywords. You don’t have to put all the keywords in the domain name in order to rank well in the search engines, in fact, some people believe the benefit of a keyword rich domain is very little – a few quality back links can make up for the keywords in the domain name. This is something only you can decide for yourself. It certainly won’t be doing any harm I think, and it normally gets the bold styling when someone have typed in the keywords in the search box. Google highlights the words in the domain name therefore making your website listing more stand out.
So these are some of the benefits of choosing a good keyword rich domain name. Use the words wisely and never try to stuff more than one dash in a domain name, or you will risk getting flagged up by Google.
